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With the rapid development of Internet technology, digitalization has become an inevitable trend in the development of all walks of life. In the field of commodity circulation, the traditional way of commodity management has been unable to meet the market demand, and the digital solution of “one thing, one code” is an effective measure to solve this problem. It uses two-dimensional code technology to assign a unique identification code to each commodity, realizes the traceability of goods, anti-counterfeiting, marketing and other functions, and improves the management efficiency of enterprises and the shopping experience of consumers.
The advantages of the “one thing, one code” digital solution are mainly reflected in the following aspects:
By assigning a unique QR code to each commodity, the “One Thing, One code” digital solution can track the whole process of goods from production, circulation to sales. Consumers only need to scan the QR code to obtain the production date, production place, raw material source, shelf life and other information of the goods, so that consumers can buy and eat at ease. At the same time, enterprises can also understand the circulation of goods through data analysis, adjust production and sales strategies in time, and improve the market competitiveness of enterprises.
The “one item, one code” digital solution can effectively prevent goods from being counterfeited by assigning a unique QR code to each item. Enterprises can embed anti-counterfeiting information in the QR code, such as unique serial numbers, anti-counterfeiting labels, etc. Consumers can identify the authenticity of goods by scanning the QR code. In this way, fake and inferior goods will have no place to hide, which is conducive to maintaining the order of fair competition in the market and protecting the legitimate rights and interests of enterprises and consumers.
The digital solution of “one thing, one code” can not only help enterprises realize commodity traceability and anti-counterfeiting, but also provide enterprises with rich marketing methods. Enterprises can release information such as coupons, points exchange, and lottery activities through the QR code to attract consumers to buy goods and increase the sales of goods. At the same time, enterprises can also understand consumers ‘shopping habits and needs through data analysis, develop more accurate marketing strategies, and improve the profitability of enterprises.
The digital solution of “one thing, one code” can realize the electronic management of commodity information and reduce the labor cost of enterprises. Through data analysis, enterprises can understand the production, circulation and sales of goods, adjust their business strategies in time, and improve the management efficiency of enterprises. In addition, digital solutions can also help enterprises achieve inventory management, logistics tracking and other functions, improve the operational efficiency of enterprises, and enhance the market competitiveness of enterprises.
In short, the “one thing, one code” digital solution assigns a unique identification code to each commodity through two-dimensional code technology, realizing the traceability, anti-counterfeiting, marketing and other functions of goods, which is not only conducive to improving the management efficiency of enterprises and the shopping experience of consumers, but also conducive to maintaining the fair competition order of the market and protecting the legitimate rights and interests of enterprises and consumers. In the future, with the continuous development and popularization of two-dimensional code technology, the “one thing, one code” digital solution will be widely used in more fields and make greater contributions to the high-quality development of China’s economy.
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